Digipak - Research / Planning 3rd - 10th November

The following research and planning below was conducted in order to find out what my target audience expected of a house music digipak. Conducting this research and planning will enable me to understand how to cater to my target audience and incorporate all of their expectations.

Conventions of a digipak

- A recognisable font used across the campaign (symbolic images = images that reinforce the artists genre and style, objects and pictures)
- The artists name, the name of the singles + album
- The record label releasing the album + the distribution number
- Image of the artist
- Tracklist + production credits + barcode (Price = depending on the social economic group I am aiming the product to)