Music Video research 10th June - 29th June

Music videos where originally used as 'promos' to market and promote a single from an artist/album. Music videos are used to showcase the artists talent and contribution to the specific type of music genre. Researching 'the purpose of a music video' will in-able me to create a concept/story line that projects the true meaning of the singles lyrics.

Task 3 

This task is based on making a montage of different styles of music videos.

I chose to carry out this task because it allowed me to look at a number of codes and conventions that a number of music video directors follow, along with why artists or labels choose specific styles for their music video. Creating the montage allowed me to gain inspiration when it came to writing down ideas for my music video.

Music Video Analysis







Identifying my audience


Questionnaire



House Music video montage - collection of house music videos


From the montage we learn that with in the music genre music videos are used to extend the directors artistic view. Some house music videos follow a non-linear sequence allowing the audience to interpret the story behind the song for themselves.

Mise-en-Scene

Most House music videos are set to modern times and are some what realistic.
Setting:
House music video's tend to have a number of locations varying from houses, streets, parks and shot around breathe taking Landscapes.
Costume:
Some house music videos have dance scenes so the actors would have to wear comfortable clothing, when it comes to costume it is based around the directors artistic point of view and the artist.

Lighting

Looking at the 'My Head is a Jungle' song, lighting is used heavily in the music video which is one convention that is used in a number of house music videos